The Art of Safe Riding was a project commissioned by CEAT Tyres in India to raise awareness for safe motorcycling amongst the youth. I used a creative design approach and constructed a funky interface using Photoshop and elements created and rendered using Studio Max (traffic light etc), but with minimal of Flash.

The content was structured by me on the website and some photographs featured in it were also taken by me.

You can view the project by clicking here or clicking on the screenshot below. The project is located at


  Not Just A Photographer   As a Photographer
  The Great Indian Roadtrip (2006)
  About Me   As a Journalist   The Great Australian Roadtrip (2007)
  As a Motorcyclist   The Great New Zealand Roadtrip (2008)
  As an Entrepreneur   Castrol Power1 Passion Hunt India (2009)
  As a Graphic Designer   The Great Ireland Zealand Roadtrip (2008)